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Case studies/Flo's Pizza
Pizza · Greater Boston, MA

Flo's Pizza.

Flo's is an independent Boston-area pizza shop running Servestack as the front door for direct ordering — branded, POS-synced, and built to retain regulars.

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Under 14 days
From signup to launch
0%
Per-order commission
1 cart
Pickup, delivery, and reorder
Direct
Guest list owned by Flo's
The challenge

What Flo's Pizza was up against.

Flo's was sending real money to delivery marketplaces every week and watching its highest-value regulars get re-marketed by the same apps that took the commission. The team wanted a direct channel that felt like Flo's, not a generic checkout.

  • Marketplace commissions on the busiest tickets
  • Guest data locked behind third-party checkouts
  • No direct line to last week's regulars
The Servestack stack

How we shipped a direct channel for Flo's Pizza.

Servestack launched flospizza.co with a custom storefront, pickup and delivery in one cart, POS sync to the kitchen, and a loyalty program that rewards direct orders. The shop now owns the guest list outright.

  • Branded ordering on flospizza.co
  • Two-way POS sync to the kitchen
  • Pickup + delivery in one cart
  • Loyalty and SMS marketing built in
“The first month on Servestack paid for itself in commissions we didn't pay out. The branding alone made it worth it.”— Owner, Flo's Pizza
Visit Flo's PizzaLaunched Q1 2026 · flospizza.co

Launch a direct channel like Flo's Pizza.

Greater Boston restaurants — book a demo and we'll have your storefront live in under two weeks.

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